Can Yahoo, Microsoft, Google, AOL And News Corp Sit Down And Just Divvy Up The Internet Already?

from the thanks dept

Well, well, well. So, apparently, the earlier news about Yahoo using Google ads was just the appetizer to the more meaty story, which is apparently... well... that just about all the big name internet players are going to do a bit of horse trading to figure out who owns who in the end. There seems to be a lot of speculating in the WSJ article, but apparently step one is that Yahoo and AOL might merge their internet properties (something that's been rumored before). That pairing would likely lead to Google taking over the ads (it already handles the ads for AOL and owns a stake of AOL). At the same time, the article reports that News Corp., once rumored to be a suitor of Yahoo until it vehemently denied the story, may actually be teaming up with Microsoft to make a joint bid for Yahoo. Who else did we leave out? Nobody?

Anyway, I stand my by original assessment of a potential AOL-Yahoo merger ("like trying to keep a wild animal from eating you by covering yourself with feces"), but honestly, this gathering of the big players should actually be seen as a huge opportunity for everyone else. Basically, the big boys are about to make a big mess, and there will be tremendous opportunities that spill out while they try to figure out what went wrong. People are just starting to realize that you don't innovate by building up huge mega-corporations -- you do it by being small and nimble. These megamergers are going in the wrong direction and will open up huge opportunities for small, quick firms that think big.

Filed Under: big players, mergers, rumors
Companies: aol, google, microsoft, news corp, time warner, yahoo


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  1. identicon
    Iron Chef, 9 Apr 2008 @ 11:07pm

    To all those that are smarter than me...

    Hey Genius... Thinking big gets you in trouble if it lacks vision for the future. Where will everything be in 5, 10 or 15 years?

    So how will the customer benefit? Unfortunately, Ray Ozzie wouldn't provide any concrete details. But a few past press releases, along with a new view of Intellectual Property, opening the books make it sound encouraging.

    So what do you think?

    Remember how AOL pulled Time Warner down? I would have thought they learned the first time.

    I think the customer needs to hear from the new Chief Architect who is going to take Bill Gates' place in a few months.

    If Microsoft comes out and says Ray Ozzie says "Hey, Here's what's up, and here's what we want to do, and here's how it benefits the customer", things won't seem so clear as mud.

    Until then, It's just a series of news releases without the entire vision.

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