Who Wants To Watch Full Length Movies On Their Mobile Phones?
from the please-tell-me-this-is-an-april-fools-joke dept
We were just talking about how people don't want to watch broadcast TV on their mobile phones, as the content isn't really designed for people on the go, and all of a sudden Sony thinks that people will want to watch full-length feature films on their mobile phones? Yes, Sony has worked out a deal to offer streaming feature films on AT&T mobile phones starting in May. The films are old films that have already had all the marketing life squeezed to death out of them ("Karate Kid," "Ghostbusters," "Bugsy"). While there won't be a charge to watch them, they will include advertisements (because there's nothing people like better than watching commercials on a tiny mobile screen as they wait to see the ending of "Ghostbusters"). Oh yeah, also, viewers have no control over the timing. It's not "on-demand," it'll just be an ongoing loop. Weren't companies like AT&T just complaining about too much bandwidth being wasted?