Will The Freemium Model Work For Photoshop?
from the may-be-a-tough-call dept
Adobe also has an advantage in the fact that it dominates this market. Even with free offerings like The Gimp out there, many graphic designers and photographers swear by the Photoshop interface and tools. The question, though, is how well this offering will be adopted. There are already some concerns about performance, which can matter a great deal when doing image editing. Furthermore, if this free online offering is there to serve as a way to push people to sign up for paid offerings, there will be pressures on the development team not to make the product as good as can be -- and that will keep open a wide opportunity for others to come in and provide a better product. No matter what, it's nice to see yet another large traditional client-side software provider experimenting with web-based offerings. Finally, simply porting a desktop software to the web isn't all that appealing. Services like Writely took off not because they were word processing clones (or free) but because they offered something useful that was different. In the case of Writely, it was the ability to do real-time collaboration over a document. So as long as Adobe focuses on creating those useful things that are different than what can be done on the desktop client, this could have some potential. But merely moving a feature-lacking version of a desktop client to the web probably isn't enough.