Putting A Movie On TV Before It's In Theaters
from the Mark-Cuban's-latest-experiment dept
However, that experience hasn't stopped Cuban from continuing to experiment and push the movie industry into this century. His latest, as pointed out by Carlo, is that the new Demi Moore and Michael Caine movie Flawless is actually debuting on Cuban's HDNet TV channel two days before the theatrical release. Slowly, but surely, perhaps theater owners will recognize that they can't rely on artificial scarcity to get people into the seats. They'll have to start innovating and offering a better experience. Perhaps it's worth noting that Cuban is also a theater owner... and appears to actually be working hard on making the theater experience better and experimenting with unique business models. If he, as a theater owner, isn't scared of "competing" against home theaters, why are other theater owners so afraid?