Why Sony-BMG's Music Subscription Idea Won't Work

from the wrong-way-to-go-about-things dept

With the recording industry's latest infatuation with "subscription" music systems, you would think that maybe they would look at why none of the existing subscription services have done all that well. Of course, that would take a bit of foresight, which some of the industry's top execs proudly admit isn't something they're big on. However, following hot on the heels of stories of the industry bundling a subscription service with iPhones and iPods, Sony BMG has announced that it is working on its own damn subscription plan, with details that scream "failure in waiting." Similar to the Apple rumors, you would lose songs if you ended the subscription, though you might be able to keep 30 or 40 songs (again, same as the Apple rumor). That would mean some kind of DRM. Yet, the story also claims that it will work on iPods, which means either that it's DRM-free (which disagrees with the earlier statement) or that Apple is licensing its FairPlay DRM (something the company has refused to do to date).

But the bigger problem is simply the fact that this would fragment the market. No one wants to shop at one store for Sony BMG musicians, another one for Warner Bros musicians, another for EMI musicians, another one for Universal Music musicians and yet another for indie musicians. And, at the price point Sony BMG is talking about ($9 to $12/month) if you want subscriptions to all the fragmented stores, you end up pay $75 to $100/month for DRM-encrusted subscription plans. That's not going to work. Time to go back to the drawing board and not come up with ideas that were discarded five years ago.

Filed Under: music subscriptions
Companies: sony bmg


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  1. identicon
    Don, 26 Mar 2008 @ 1:14am

    I stopped buying music from the major labels years ago. I buy cds directly from bands themselves, or if I buy digital music I buy from eMusic. Why would anyone waste good money on some "subscription" where you only get to keep the music as long as you continue to pay, when I can get 1080 tracks a year (at an average of 12 songs an album that's about 90 albums) for about $200 a year(about $2.20 an album) and get to use my music when I want, how I want with no DRM? Not to mention much of the independent music I buy, the actual artists themselves get a fair cut of the profits and not some mega corps who are the true theives of arists music.

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