Questions Raised Over Phorm's Legality As BT Admits It Tested The Service Secretly

from the transparency,-transparency,-tranparency dept

While Phorm has gone on a charm offensive to try to convince people that its efforts are not as bad as some are making them out to be (including, by the way, using my post as a de facto forum), it appears that the effort still isn't convincing skeptics. Tim Berners-Lee made some news last week for suggesting he would switch ISPs if his started using a service like Phorm, but the bigger backlash may be coming from the legal arena. First, there was the news that BT (who had originally denied this) tested Phorm's technology, without letting users know, last summer. That has resulted in some people threatening a lawsuit. And, speaking of lawsuits, a bunch of scholars and think tankers are pointing out that Phorm may actually be illegal based on current UK laws, if it's used without first getting users to "opt-in."

Filed Under: clickstream data, tim berners-lee, uk, user tracking
Companies: bt, phorm

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  1. identicon
    Nismoto, 17 Mar 2008 @ 7:24pm

    We don't need no stinkin ads...

    Why is it that we (internet users) seem complacent in letting businesses tell us that we want more relevant advertising?

    Just for the record, I DON'T WANT ANY ADVERTISING!!!!!

    I use the internet to educate myself, keep in touch with friends and loved ones, work, share my interests and masturbate.

    I also shop online but far less than I do the other things mentioned above. I don't need a bunch of stiffs telling me want I am interested in or what I want.

    FUCK ADVERTISING AND THE MINDLESS SHEEP THAT NEED IT!! Google text ads are just as bad as the images-that-look-like-Windows-forms-so-you'll-click-on-them and, yes, ad-revenue business plans are wack.

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