Reznor Grosses $1.6 Million In The First Week Of Ghosts I-IV

from the nope,-no-way-for-musicians-to-make-money-at-all dept

Last week, we noted that Trent Reznor's latest experiment with business models had resulted in selling out the exclusive deluxe edition of his latest Nine Inch Nails offering, grossing $750,000. That, of course, didn't include any of the lower level sales. Reznor has now released the news that in the first week alone, the project has grossed $1.6 million in revenue, despite the fact that the music was widely available for free download (some of that helped along by Reznor himself). How long until someone says that there's no way to make money giving away music again?

Filed Under: business models, music, nine inch nails, trent reznor


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  1. identicon
    Gluefreak, 14 Mar 2008 @ 10:07am

    @ ReallyEvilCanine

    You're not using your imagination. There are any number of ways authors can utilize these same new business models. They can give readings. They can add value to print editions of their books while offering lesser versions for free (just like NIN). They can use the books to build a sort of author brand that can be marketed same as any other brand. You see the amount of homespun William Burroughs and Philip K. Dick memorabilia for sale on ebay? Authors can make the stuff themselves. Posters. T-shirts. Pins. They could offer to do special performances, like corporate readings or speeches. They could enter into sponsorship deals. (Who was the author two years ago who included a jewelry brand in her novel in exchange for financial support?)

    Etc. Etc.

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