by Mike Masnick
Wed, Mar 12th 2008 5:34pm
It's certainly been rather painful watching newspapers struggle to adapt to the internet age. While there's more demand for news today than ever before, many news organizations are still struggling with the fact that their old way of doing business has gone away. Romenesko points us to a useful, if somewhat obvious quote on what newspapers need to do from the chief marketing officer of Northwestern's Kellog School of Management: "The majority of 'news' customers are past 'what happened' -- they want to know 'how it happened.'" What's scary is the idea that news organizations need to be told this. "News" today is a different beast than it was in the past. The basic facts, people can get anywhere. What they're interested in is being able to dig down and learn more. In other words, they want journalists to actually add value. What a concept.
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