Yesterday we wrote about Trent Reznor launching his new Nine Inch Nails album online
with a variety of interesting options that people could choose to buy. The top of the list, for $300, was a "Ultra-Deluxe Limited Edition Package" that included all the high quality downloads, two CDs, a data DVD, a Blu-ray high def DVD and assorted extras, all in a nice package signed by Reznor. This was only limited to the first 2,500 people. While some scoffed
at the price of this package, it was clearly designed for NIN's biggest fans -- and they ate it up. Mike Linksvayer points out that this option is now sold out
, meaning that Reznor grossed $750,000 in just a couple of days on that package alone, not taking into account any of the other packages that many more people likely bought into.
Now, before some people start complaining that this will only work for big name bands
, there's an easy response to that: these days, the way to become
a big band is to get your music out there. Newer bands can easily give away music as a promotion to get attention, build up a following, and throw in these types of options as they get bigger. Besides, smaller, less-well-known acts still have plenty of other offerings
they can use to make money, even as a smaller band.