by Mike Masnick

Filed Under:
broadcast tv, mobile phones

Amazingly Enough: People Don't Want To Pay To Watch Broadcast TV On Their Mobile Phones

from the who-woulda-thunk-it? dept

Back in 2004, with mobile companies left and right announcing plans to launch premium-priced broadcast TV services for mobile phones, some of us were wondering who would actually pay for such a thing? After all, you were talking about a tiny screen and people on the go who likely didn't have the time to sit and watch an entire TV program. Even more importantly, in the age of both time-shifting and internet video, it's increasingly less important to be able to see a TV program right now, when you can catch up later. Yet, that didn't stop many companies from throwing billions into such projects, spurred on by analyst reports predicting huge revenue to come. Yet, after all these years, it seems that mobile operators are finally realizing that people just aren't that interested -- especially if it costs extra. It's no surprise why mobile operators ignored all the warning signs. Analyst firms were singing the praises of mobile data services and warning any operator that didn't jump on the bandwagon that they'd be left behind. Yet, at some point, you'd think it would make sense for the mobile operators and the analysts hyping this stuff up to take a step back and see if what they were pitching actually had any value to users.

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  1. identicon
    c charles, 27 Jan 2010 @ 8:06am

    Tip for MobiTV

    The worse part is that a company like MobiTV thinks that watching a TV show on a cell phone is a necessary means of to life, and that people will not mind paying ten bucks a month for it, WRONG! Charging $9.99 a month for a luxury item like this, on top of already high mobile phone bill, is not a smart business move. This is a good tip for MobiTV.... REDUCE YOUR PRICE AND YOU WILL INCREASE YOUR CUSTOMER BASE, THUS INCREASING PROFITABILITY. Simple Economics 101 http://automatichybrid.com

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