How Could A Game That Has Made Scrabble Popular Again Be A 'Bad Precedent' For Mattel?
from the please-explain dept
That's lawyers speaking, not marketers. How could a fun online game that has rejuvenated interest in what was seen as a rather dull board game among many folks today, be considered a "bad precedent?" How could having millions of new fans of your game and treating them right, rather than depriving them of what they want be considered a "bad precedent?" Some may answer that the "bad precedent" would be that it would encourage others to create similar knockoffs of other Mattel games, but, again, if they drove as much interest in the originals as Scrabulous did, isn't that a good thing? Some may claim that it would deprive Mattel the opportunity to license the games for lots of money, but again looking at Scrabble as an example, the bigger fear for Mattel should have been the fact that many people didn't care about the game at all. By letting random people create the games for it, it can quickly determine which games work well online and then work with the creators of those games to put an official stamp on it. The Agarwalla brothers created this game at no cost to Mattel, who otherwise would have spent a ton of money to create it after which it might not have caught on in the same way Scrabulous did. This way the game has been created, tested and even built up an audience at no cost to Mattel. Shouldn't they consider that to be a good thing?