DRM Prevents AppleTV From Working On Some Hardware

from the thank-you,-DRM dept

Kevin Stapp writes "The infinite wisdom of the entertainment industry has decided to place DRM on AppleTV downloads that can make the content incompatible with many hardware configurations. If your hardware doesn't support HDCP you can't watch content you legitimately rented via AppleTV. Now that's a great way to treat a PAYING customer." This seems to happen all too frequently these days. DRM isn't being used to prevent copying, but it sure does make life a lot more difficult for users. Whatever happened to Steve Jobs being against DRM? Oh, right, that was only for music, not video.
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Filed Under: apple tv, drm
Companies: apple


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  1. identicon
    Freedom, 27 Feb 2008 @ 8:21pm

    DRM - PriceLess :)

    In the end, someone will still find a way to copy the movie and put it up via BT and other means. So all the extra protection (i.e. requiring an interface with HDCP support) does is reduce your potential client base.

    Knowing that you can't prevent 100% of the people from making an un-authorized copy no matter how much protection is used, why even bother if all it will do is reduce your client base/potential and increase your support and product costs?

    People just want a KIS type solution and the majority of them will more than happily pay for it as long as it is easier than the alternative. The #1 reason people download stuff from BT and the like is because they can get the material without DRM restrictions. If your business model means that you pay for something and get a more restrictive product than you are doing something fundementally wrong.

    Bottom line - make it easier for the consumer - not harder!

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