Dear ABC, You Don't Compete With TiVo By Making A Product Worse
from the just-a-suggestion dept
Yet various ABC executives seem to think that by offering this product, they can stop people from buying DVRs. Anne Sweeney, the president of the Disney-ABC television group, claims: "You don't need TiVo if you have fast-forward-disabled video on demand. It gives you the same opportunity to catch up to your favorite shows." Not quite. First of all, you're limited to shows on ABC. Second, who knows if the additional features are as useful. Finally, one of the nice things about TiVo (oh, right!) is that it lets you watch a 30-minute show in 22-minutes, since you can skip the commercials (whoops). So, yes, many people will still want a TiVo because ABC is forcing the fast forward option to be disabled.
Then there's Ray Cole, who owns some ABC affiliates. He says: "As network and affiliates, we both have an interest in slowing down the explosive growth of DVRs. This is about combating DVRs. As we developed this at every stage, there was an agreement that however we put this together, disabling the fast-forward function was key." I'm curious as to how Mr. Cole thinks offering a product that does much less and deliberately takes away a key feature will "slow down" the "explosive growth of DVRs." You don't compete by offering a worse product. You compete by offering a better product. Taking away one of the key selling points of a product is not exactly a major selling point.