Companies Baffled By iPhone's Success

from the who'd-a-thunk-that-making-something-people-like-works dept

Rob Hyndman points us to a news report on what must have been one of the more bizarre panel discussions at this week's Mobile World Congress event in Barcelona. It was a panel on the user experience of mobile phones, where a bunch of folks from other companies tried to puzzle out why people liked the iPhone so much, noting that people generally associated the iPhone more with Apple than AT&T (gee... wonder why?) What's amazing is seeing some of the execs trying to come up with solutions through more careful methodologies:
"One direction, advocated by Lucia Predolin... is to manipulate users by identifying their "need states" -- including such compulsions as 'killing time,' and 'making the most of it' -- and fulfilling them subliminally."
And that, of course, is exactly why no other company designed the iPhone before Apple. They're trying to overthink things and figure out how to manipulate users, rather than sitting back and saying "how can we build something cool that people like that doesn't suck the way existing phones do?"

Filed Under: iphone, telcos, usability
Companies: apple


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Elepski, 18 Feb 2008 @ 4:37am

    BRILLIANT!!!


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: I Invented Email
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.