Say That Again

by Mike Masnick

Filed Under:
iphone, telcos, usability


Companies Baffled By iPhone's Success

from the who'd-a-thunk-that-making-something-people-like-works dept

Rob Hyndman points us to a news report on what must have been one of the more bizarre panel discussions at this week's Mobile World Congress event in Barcelona. It was a panel on the user experience of mobile phones, where a bunch of folks from other companies tried to puzzle out why people liked the iPhone so much, noting that people generally associated the iPhone more with Apple than AT&T (gee... wonder why?) What's amazing is seeing some of the execs trying to come up with solutions through more careful methodologies:
"One direction, advocated by Lucia Predolin... is to manipulate users by identifying their "need states" -- including such compulsions as 'killing time,' and 'making the most of it' -- and fulfilling them subliminally."
And that, of course, is exactly why no other company designed the iPhone before Apple. They're trying to overthink things and figure out how to manipulate users, rather than sitting back and saying "how can we build something cool that people like that doesn't suck the way existing phones do?"

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  1. identicon
    intelligence, 16 Feb 2008 @ 10:42am

    Only reason for iPhone's success

    The one and ONLY reason it is successful is because it is Apple. Their unholy demon band of marketers have made the ignorant think it is the only phone that can browse the internet, and the hellbound Apple fanboys buy it because they hope it will contain a sample of Steve Job's manjuice.

    Apple hatred aside, the reason for it's success isn't the failure or lack of features from other phones, it is marketing - pure and simple. How many people have heard of the HTC Touch, Palm Treo 700w or other smart phones? Mostly only the few who are already experts and already have Blackberries etc - where there is very little market.

    What Apple did is nothing more than shed light on it's (relatively inferior for many reasons other than my unadulterated hatred for Apple) do-all device when the other companies were trying to make their do-all better in one way (be it style or ease of use) than the others - forgoing marketing COMPLETELY.

    The iPhone was not successful because of style, it was not successful because of compatibility, it was not successful because of integration and it most certainly was not successful from expandability. It's less powerful in all of those points than the $40 cheapoid Motorola phones you can get, but it was marketed to be better than sex.

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