Catching Real Fish With Your Mobile Phone

from the don't-play-with-your-food dept

Well, here's an amusing one. Some folks in Japan have put together a game for mobile phones that lets you go fishing for virtual fish. That, alone, isn't particularly interesting of course. What makes it worth writing about is that when you catch a virtual fish, you then can get a real fish delivered to your door from a local fish wholesaler. There's a bit of luck involved, as once you've "caught" the fish, you then have to have numbers match up on a virtual slot machine, but it could get people thinking about more creative ways to make ordering any kind of product more fun. We've already seen various crazes for "virtual pets" come and go -- but why not attach them to real life outcomes? Need fish? Catch a fish. Need bread? Manage a virtual farm to successfully grow wheat. Want a dog? Successfully take care of a virtual one first. Obviously, some of these ideas are a bit silly, but you could see some more interesting ideas developed out of them, potentially offering people discounts on the actual products if they partake in some of these games that either have subscription fees or advertising.

Filed Under: fish, games, japan, mobile phones

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  1. icon
    Mike (profile), 14 Feb 2008 @ 7:41pm

    Re: duh

    As a way to "order any kind of product" it sounds lame. If I want a t-shirt I don't want to have to play some stupid flash game that has me sheer a sheep, spin the wool, make the shirt and dye it. I want to click the shirt, put it in my shopping cart, and checkout. Why do you think the patent on one-click checkout is such a big deal?

    Indeed. I wasn't suggesting that it was a way to order products that you wanted to just buy. I was thinking of it more in the sense of the game... making it more fun to buy products, and offering different options as a way to buy something. Note that, in the fish game, individuals don't have to buy the fish they win -- but they're paying a subscription fee for the game. Effectively, they're getting a subscription to both the game and the fish...

    Anyway, I don't think it's practical at all. I just thought it was amusing and different.

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