Microsoft Buys Another Desperate Company: Danger Goes To Redmond

from the danger,-danger,-bill-gates dept

It would appear that Microsoft's M&A team isn't solely focused on Yahoo these days. Back in December, we noted that Danger, makers of the Sidekick mobile phone device, was planning to IPO, despite not having a track record worth an IPO. As we noted at the time, it seemed like the company was going to IPO because that was its only option. The truth is probably that the company was desperately looking for a buyout, and now Microsoft has come through. It will be worth watching to see what Microsoft does with Danger, as Danger does not use Microsoft's operating system, and its model is not based on licensing software, but in taking a toll from service fees. It would take quite a bit of effort to pull out Danger's OS, which was very carefully designed for the device itself, and replace it with Windows Mobile (and it also might lead Sidekick fans to flee to other devices). All in all, it's an odd sort of acquisition for Microsoft. One would hope that the company actually has more specific plans on what to do with Danger, because the obvious fit isn't apparent. From Danger's perspective, though, an acquisition by anyone at this point has to be viewed as a better option than trying to IPO, which almost definitely would have been a disaster.
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Filed Under: desperation, mergers
Companies: danger, microsoft


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  1. identicon
    4-80-sicks, 11 Feb 2008 @ 12:30pm

    Re: Re: 4-80-sicks

    Conspiracy theories without understanding the industries involved are humorous, at best.

    I think you did not understand what I meant. It's about taking over the entire market at this point (maybe never again), it's about just having a hand in. Dominance is the preferred position, of course, but even giants have to start with baby steps when entering new spaces. No conspiracy theory here.

    Why they chose Danger in particular, well OK, I can't say for sure, because--surprise, surprise--I don't work for Microsoft. Maybe you can come up with a better idea as to the reason? Or do you just like to shit-talk? I would only develop what I already wrote: the Sidekick is a very high-profile, popular model phone, which happens to not run Windows Mobile. How many other smart phones make that claim, besides the iPhone? Not very many, right? You see Microsoft appreciating that being out there? I don't. That's not a conspiracy, that's history repeating itself, not to mention the way business often works.


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