RIAA Says Copyright Filters Could Be Put In Anti-Virus Software

from the anyone-else-have-to-save-the-industry? dept

It's been fairly amazing to watch the entertainment industry act as if every other industry is responsible for protecting its obsolete business model. Amazingly, it's been successful in convincing AT&T that this makes sense, despite the fact that doing so will almost certainly do more harm to AT&T. However, to its credit, Cary Sherman of the RIAA has said he doesn't think that ISPs should be forced by law to provide these filters. Instead, however, it looks like he's trying to convince other industries to step up and help the entertainment industry as well. His latest, as pointed out by Broadband Reports, is that one possibility would be for anti-spyware/anti-malware applications to also watch for the transfer of unauthorized copyright material. Sherman suggests that this would be one way to get around the question of people simply encrypting traffic to avoid ISP filters. What's not entirely clear, however, is why security firms would ever want to do such a thing, as it would almost certainly annoy their customers to no end.
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Filed Under: anti-virus, filters, riaa
Companies: riaa

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  1. identicon
    Anonymous Coward, 7 Feb 2008 @ 3:49pm

    New business models and business culture change

    There have been at least 6 business models proposed by people familiar with the music industry that will work without relying on artificially created scarcity. I've come up with 4 additional business models that should work, although I have very limited experience in the entertainment industry.

    In short, the business models to be successful are available.

    The problem is that all of the business models will require huge business cultural changes. As anyone familiar with business process re-engineering knows, this is the most difficult task to undertake.

    Some of the business cultural changes that need to occur (IMHO) are:

    1. Artists are not manufactured, they are nurtured
    2. Marketeers and pollsters do not drive culture, they report about and communicate to culture.
    3. The business must focus on the scarce resource, which is the artist.
    4. People get into the music business because they have a passion/compulsion about music, not because they want to get rich.

    These are the major business cultural changes that need to take place in order for the music industry to be successful and vibrant. The business models requiring these changes are left as an exercise for the reader.

    Will various people make as much money as they did with the old model? Probably not. Will they make a comfortable living (as defined by Lieh-Tzu)? Probably.

    Will any of these changes take place? It's doubtful. Programs like American Idol brainwash the consumers at one end, while the deep pockets of the current entertainment industry structure buy the politicians and technologists at the other end.

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