British Telecom Drops Fusion Fixed-Mobile Convergence System; Is FMC DOA?
from the next-time-don't-be-so-optimistic dept
Meanwhile, carriers that did offer the service (Orange in France) had early success, but were then easily matched (warning: pdf!) by mobile carriers without FMC (Bouygues Telecom) that simply lowered their tariffs on calls made from the home cell tower. But in 2005, I got over-enthusiastic about British Telecom’s Fusion offering, because if FMC made sense for any carrier, it was this one. BT is the incumbent provider of broadband services in the UK, already offers the consumer premise equipment to subscribers, owns an outdoor Wi-Fi network, but does not own a mobile network. They pay wholesale rates to Vodafone and sell mobile as an MVNO. Thus, any traffic they can get off of Vodafone and onto the DSL would save real costs. Unfortunately, the subscribers didn’t see how lowering the costs for BT was particularly important to them. No surprise, really, since Mike noted that BT failed to pass over the lower costs to the subscribers. But in conclusion, if FMC failed at BT, where it fit best, it will be difficult to make a business case for it elsewhere.