Super Bowl Intellectual Property Insanity: No Big Screen Super Bowl Parties, Trademarking 19-0

from the the-big,-big-game dept

Well here are a couple stories to leave you with as we head into Super Bowl weekend. Every year it seems there's some insanity concerning the NFL somehow trying to abuse intellectual property rights above and beyond what they're designed for. Remember, the NFL thinks that it can tell reporters how to report on a game, while also forcing them to advertise for NFL sponsors. It also has been known to issue bogus DMCA notices. And, of course, don't forget that not only has the NFL bullied people into believing that you can't use the phrase "The Super Bowl" in an advertisement, after many advertisers switched to the euphemism "The Big Game" to appease the NFL, it tried to trademark "The Big Game" as well.

This year, the big news (as submitted by a lot of you), but first by Ryan, is that the New England Patriots have applied for a trademark on "19-0" to represent the undefeated season the team will have if it wins this season. The NY Post, snarky as ever, filed for a trademark on 18-1 in response, supporting the home town NY Giants. This, of course, seems rather ridiculous. What would happen in future seasons if some other team was able to go 19-0? There's also the question of hubris in declaring yourself 19-0 before that final game. On that note, you can already pre-order a book about the 19-0 season, even though it hasn't been completed yet.

That's not all, though. Last year, we had a story that got tremendous attention about the NFL stopping churches from having Super Bowl parties, if they had a TV that was bigger than 55". There was a lot of fuss about it, and you would think that, perhaps, the NFL would let it slide this year. Not so. Ethan Bauley writes in to let us know that, once again, the NFL has been going around stopping churches from holding Super Bowl... er... The Big Game... er... "Best Commercials Of The Year, Interrupted By Some Game" parties, for having TVs that are too big.

So, remember, as you watch the... event... this weekend, to do so on a TV smaller than 55", do not refer to it as "The Super Bowl" or "The Big Game," make sure to notice the photojournalists wearing sponsors' clothing, and certainly do not put a fair use clip on YouTube. And, perhaps, cheer on the Giants in their effort to make the 19-0 trademark question a hypothetical, rather than practical, question.

Filed Under: 19-0, copyright, nfl, super bowl, the big game, the patriots, trademarks
Companies: nfl


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  1. identicon
    BlazingSaddles0745, 2 Feb 2008 @ 5:31am

    Super Bowl...

    I don't really care what they call it, it is nothing more than money in their pockets, like all professional sports are. I have never watched one of the Big Games or whatever it is, and never will. Sports is a bunch of people getting together in a vacant lot or on a farm pasture somewhere and playing a game, it is not and will never be sport to add as much money into big business pockets as is currently being done.

    I have just always had better ways to spend my money, and better things to do with my time than sit in front of an idiot screen and watch pro sports. I know I am in the minority, but if more people refused to pay the prices now charged for pro games, things would change for the better.

    Just my opinion. Pro sports are a waste of time, money and electricty.

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