Overhype

by Mike Masnick


Filed Under:
drm, free, free music, ipods, record labels

Companies:
qtrax



Yet Another Report Of Free Label Music That Isn't

from the details,-details dept

Last week, we noted that the press couldn't stop talking about Last.fm's supposed effort to offer "free" music, when the details showed it was a lot less than the press made it out to be. You'd think that maybe they would be more careful the next time around. However, when you combine the words "free" and "music" it appears that some folks in the press just can't help themselves. Thus, when a company named Qtrax announced "free" file sharing, with the backing of all four major labels, plus iPod compatibility, the press ran with it. The Associated Press and Reuters both ran with it... though, at least the Associated Press has quickly started backtracking after the various record labels all started denying any kind of deal with Qtrax. They admit they're talking, but no deals have been signed -- meaning that Qtrax jumped the gun, as did the reporters who ran with the announcement. Even if the labels do come around on this one, it's a plan that will go nowhere fast. It involves crippling DRM and annoying advertising that won't even be close to effective. This is a non-story turned into a story by the use of two words: "free" and "music."

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  1. identicon
    mike allen, 28 Jan 2008 @ 9:30am

    itappears that...............

    "Qtrax and the press jumped the gun" I dont see how the press can be blamed for running with what must have come from Qtrax, Qtrax must have put out a press release for this story to have got this far.

    Also musician / artist Pter Gabrial is doing the same thing as Qtrax here in the UK he cant get major labels to sign either. I dont think they will just pay lip service then say NO we have our old model of doing business we will work to that.

    Well done to Qtrax their site was down for a while due to demand that was before the labals said we not signed.

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