Nintendo's Own Study Show Wii Not So Great As Exercise

from the honest-results! dept

There's been a little buzz around the news of a new study in the UK pointing out that playing games on the Nintendo Wii really isn't a particularly good substitute for real exercise, as some Wii-players would like to believe (and I'll admit that I'm guilty of playing some Wii boxing in lieu of real exercise). However, what may be even more interesting is the fact that the study was actually paid for by Nintendo. Perhaps we've just become so cynical about corporate "studies" like this in the past, that it's relatively shocking to find one paid for by a company that shows the opposite of what the company probably hoped to see -- and then to still see that study actually published somewhere.

Filed Under: exercise, wii
Companies: nintendo


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  1. identicon
    4-80-sicks, 27 Dec 2007 @ 2:16pm

    Nintendo trying to market Wii for exercise?

    Maybe Nintendo though is trying to convince people that the stand alone Wii is no substitute for exercise so people are more inclined to buy their Wii Fit board and programs, eh?

    They will then come back with an all out advertising blitz in Q1 when they release Wii Fit touting it's great exercise potential.


    Yeah, probably not. You may not have noticed, but they never touted that about the Wii in the first place--only other people said that. It would be silly and they know it. That's probably why they commissioned this study.

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