by Mike Masnick
Mon, Dec 17th 2007 1:37pm
Microsoft is reasonably protective of its name -- even to ridiculous levels at times. However, it surprised us to find out that a company other than the Redmond giant happens to have the trademark on Microsoft in Portugal. In fact, that company is now trying to sell the name on eBay. The big Microsoft has to go by the name MSFT in Portugal, as the local company registered the name long before Microsoft moved into Portugal. Not surprisingly, the little Portuguese Microsoft has tried to sell the name to the big American Microsoft, but apparently the process was taking too long, so it just decided to throw the name up on eBay. The Freakonomics guys were just having a discussion about the Coase Theorem when it comes to domain names, and if you follow their reasoning, then it would suggest that the US-based Microsoft should eventually wind up with the name, as it must be more valuable to it than to anyone else. That seems reasonable, but in the meantime, it might be fun to imagine who else might want to buy it...
If you liked this post, you may also be interested in...
- The EFF Calls Out Microsoft's Ongoing Bullshit On Windows 10 Privacy Concerns
- Paris Court Says Search Engines Don't Need To Block Torrent Searches
- Fine Brothers History Of Overaggressive Behavior Doomed Their Plan; But Hopefully Others Will Revive The Good Parts
- Portuguese 'Anti-Piracy' Site Blocking Used Against US Video Game Developer
- Our New IP Czar Gives His First Speech... And It Is Not Encouraging At All