Should eBay Merge With Amazon?
from the growth-strategy-or-trouble-ahead? dept
The real question might be what would Amazon do with eBay if it controlled it. There's something to be said for just having access to all those eBay users -- but could Amazon then turn them (and eBay itself) into something even more compelling? Or would tinkering with eBay be more trouble than it's worth? It might also raise questions about what Amazon would do with Skype. If anything, it seems like any such move would be quite risky. Merging two large companies with unique cultures is astoundingly difficult and often causes a lot more problems than bargained for. Amazon has been trying out a lot of innovative things lately, and trying to digest a company like eBay would risk a tremendous distraction that could hurt those projects.