by Mike Masnick
Fri, Dec 14th 2007 12:55pm
Eric the Grey writes in to let us know about yet another band understanding the economics facing the music industry. Apparently the band Big Head Todd and the Monsters isn't just giving away free downloads of their new album, but are also giving away 500,000 CDs. They're actually doing it in an interesting way. Somewhat similar to Prince's recent offering to give away CDs with newspapers, BHTM is giving the CDs away via radio stations. Fans could sign up on the band's website for the CDs or get them from radio stations who are being given the CDs in batches to be given away. While giving away physical CDs doesn't make as much sense as just offering the downloads (it's a lot costlier...), it appears that the folks involved with this project understand the basics: "This sort of thing might very well be the future of music distribution. Give away the music, build a bigger fan base [and] generate revenue through live shows, merchandising and other platforms." That, of course, is what plenty of folks have been suggesting for years, while having record label execs insist it would never fly. Where are they now that it's flying? Oh, right, playing dumb.
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