by Mike Masnick
Wed, Dec 12th 2007 8:10am
It's a competitive business world out there and sometimes you don't get the clients that you want. But, should you take revenge on companies that opt not to use your services? Apparently that's what PR firm Hill & Knowlton did (though the firm denies it). The Entertainment Software Association (ESA), the lobbying group for the video game industry, went searching for a PR firm recently. H&K had competed for the business, and as a part of that, conducted a survey about video games to aid in its presentation. The ESA chose to go with a different firm... and H&K then released parts of the study that painted the video game industry in a negative light in what certainly looks like retribution. The firm put out a press release announcing "60% of respondents agree that the government should regulate the sale of video games," which is exactly the opposite message the ESA wants out there, of course. The actual study had some other conclusions that fit more with the ESA's message, but H&K chose to highlight the exact message that the ESA has been fighting against. In fact, the whole press release pushes the idea that the industry should be regulated, completely skipping over the other parts of the study.
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