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NSFW Trademark Actually NSF Those Without Humor

from the chill-out dept

A bunch of folks have been sending in the fact that the ever-popular (reasonably so, I should add) Fark has registered for a trademark on "NSFW," the popular abbreviation used widely across the internet that stands for "Not Safe For Work." We ignored the story, as we knew it had to be some sort of joke or prank, fitting with Fark's (or just Drew Curtis') outlook on life. However, the stories about the trademark application have gotten so bad that Curtis had to post a "calm down guys" post about it himself -- though he won't say what sort of prank he's planning to pull. The trademark app itself is real -- though Drew clearly has something else planned beyond just the trademark. Either way, the whole story is reminiscent of Despair Inc.'s successful trademark of :-( years ago. That, too, was something of a joke, though (again) many people didn't get it and angrily responded to the company (Drew, consider yourself warned...). Of course, all of this would be fun and games if there weren't more serious legal battles involving similar trademarks -- such as the worldwide fight over who gets to trademark the smiley face. No matter what Drew's got planned, it's unclear if it can be any more absurd than real life trademark ridiculousness.

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    Anonymous Coward, Dec 11th, 2007 @ 2:04pm

    How can anyone trademark the smiley face? It's been in the public domain for about 40 years.

    reply to this | link to this | view in thread ]

  2. identicon
    Bes, Dec 11th, 2007 @ 2:10pm

    I purchased my right to use the smiley a long time ago off Seeing as it is free to do so.

    reply to this | link to this | view in thread ]

  3. identicon
    Thom, Dec 11th, 2007 @ 2:28pm

    Jokes hoax

    I'm not so sure there's a Fark/Curtis joke at work here. Instead I think the potential prank in the works idea was thrown out in response to the uproar - to calm the crowd and avoid a riot.

    I'm betting it was a legit attempt to get and control NSFW, perhaps to prevent another entity from later seeking control and farking, umm extorting, Fark.

    Then again Drew may have recognized the potential for publicity and jumped at the chance... but personally I doubt this - I don't think he's that ahead of the game.

    reply to this | link to this | view in thread ]

  4. identicon
    Duke Suks, Dec 11th, 2007 @ 2:33pm

    NSFW and Fark

    We all know the squirrel is making him do it. Its holding his nuts.

    reply to this | link to this | view in thread ]

  5. icon
    GeneralEmergency (profile), Dec 11th, 2007 @ 2:35pm


    Time to start up that TLA and FLA trademark squatting business before they're all taken!

    reply to this | link to this | view in thread ]

  6. identicon
    Smarm, Dec 11th, 2007 @ 2:36pm

    I don't buy that this was a joke for a minute. It's certainly not funny. What the hell is funny about it? Oh that's right... nothing. "ROL jackass submits fake trademark app ROL"--no thanks.

    reply to this | link to this | view in thread ]

  7. identicon
    Anonymous Coward, Dec 11th, 2007 @ 3:55pm

    Let's all watch the comments for the people who "don't buy that this was a joke for a minute" and who think that "it's certainly not funny" or who think that this prank is somehow complicated and "ahead of the game".

    They're the folk who've somehow, as hard as it is to believe, taken this joke seriously and fallen rapidly behind "the game" and are now trying to save (pie-splattered) face with a whole lot of humourlessness and (accidentally) ironic condescending displeasure.

    How's that phrase go...fark 'em if they can't take a joke.

    (This post NSFW :-( )

    reply to this | link to this | view in thread ]

  8. identicon
    Alfred E. Neuman, Dec 11th, 2007 @ 6:35pm

    NSFW Trademark, pics or it didn't happen

    Oh Noes! Everyone panic.
    I think he did it for the lolz.

    reply to this | link to this | view in thread ]

  9. identicon
    moe, Dec 11th, 2007 @ 11:15pm

    Re: Jokes hoax

    If you're serious in your comment, then you clearly don't know much about Drew or

    reply to this | link to this | view in thread ]

  10. identicon
    trademark registration, Dec 12th, 2007 @ 3:05pm

    Why are people so suprised by this?

    Common words and phrases are trademarked all the time. Think of APPLE, for example.

    reply to this | link to this | view in thread ]

  11. identicon
    amosquito, Dec 15th, 2007 @ 4:36pm

    He's done stuff like this before

    For those of you who don't think Drew is capable of pulling off a stunt like this:


    reply to this | link to this | view in thread ]

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