by Timothy Lee

Filed Under:
advertising, file sharing, p2p, record labels, riaa

imeem, napster, riaa, universal

Labels Concede That File-Sharing Isn't So Bad After All

from the a-little-late dept

Imeem, a social networking site that was in the recording industry's crosshairs earlier this year for allowing file-sharing on its network, has pulled off an impressive feat. This summer it settled its lawsuit with Warner Music by promising to give Warner a cut of advertising revenues from the site. Now the Wall Street Journal is reporting that it's signed similar deals with all four major labels, meaning that Imeem is now the first website whose users have the music industry's blessing to share music for free. What's especially striking about this is that for the last decade, the fundamental principle of the labels' business strategy is that sharing music without paying for it is stealing. They drove Napster, AudioGalaxy, Grokster, Kazaa, and other peer-to-peer file-sharing services out of business on that basis. As we pointed out way back in 2000, all this accomplished was to drive file-sharing underground where the recording industry couldn't get a cut of the profits. Had they approached Napster in 2000 the way they approached Imeem this year, they could have been collecting ad revenue from every file-sharing transaction over the last seven years. Instead, they wasted a lot of money on lawsuits, angered a lot of their customers, and ultimately still had to concede that music sharing might be OK as long as they get a cut. The only significant difference between Napster and Imeem is that Imeem only allows you to play music on its website, whereas Napster allowed you to download songs to your hard drive. But this isn't as big of a difference as it might appear at first glance. The Imeem website doesn't provide a "download" button, but there's no DRM involved, and it's quite easy to download music files from Imeem using third-party tools. And because Imeem's site doesn't use DRM, Imeem downloading tools are probably legal under the DMCA. So what we have here is the de facto legalization of Napster-like sites, as long as the record labels get a cut of the advertising revenue. It's an exciting development, albeit one that should have happened seven years ago.

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    Anonymous Coward, Dec 10th, 2007 @ 4:19pm

    Here's why it didn't happen.

    As the recent interview of Doug Morris, Universal Music's CEO proved beyond all reasonable doubt, the music/movie industries are run by people who don't understand their customers, don't understand technology, and are too stupid to try and do either.

    reply to this | link to this | view in thread ]

  2. identicon
    Tom The Toe, Dec 10th, 2007 @ 4:42pm

    What The Music Business Wants

    So it's not a matter of paying for the music it's just give us some money and we'll leave you alone. This could hurt their chances in some on going court proceedings. When music execs are exposed for the money grubbing whores they are we will all breath easier. It appears they don't care about music revenue, just revenue. Doesn't matter where it comes from, (ads, kickbacks, graft, etc.) just as long as they get it. This could set a precedent where the radio stations play the music for free but give the record company geezers a cut of ad money instead.

    reply to this | link to this | view in thread ]

  3. identicon
    Steevo, Dec 10th, 2007 @ 5:27pm

    Exciting indeed

    The best part about this is, if it's actually gone through court and everyone is happy, other sites will be able to point to Imeem and say, "They're doing it, so it should be okay for us to." Now it's just a matter of other sites starting to push the envelope a little bit here and a little bit there to try and get more wiggle room from the precedent.
    As much as I'd hate for the labels to get money, I think it'd be a good idea for a flood of people to hit Imeem just to show the idiot's at the top just how good this can be.

    reply to this | link to this | view in thread ]

  4. identicon
    Daz, Dec 10th, 2007 @ 5:39pm

    And the Artist's cut is...

    not likely to be forthcoming

    reply to this | link to this | view in thread ]

  5. identicon
    Glurbie, Dec 10th, 2007 @ 6:11pm

    Unsigned Artists

    I can't tell from the articles if the labels are getting a cut of Imeem's total ad revenue, or just ads shown while thier artist's music is streamed.

    If it's from Imeem's total ad revenue, does that mean I can post a clip of myself singing an original song, no matter how badly, then go to SoundExchange to collect my share of the royalties? Or do the labels get to keep all the profits as extortion money?

    reply to this | link to this | view in thread ]

  6. identicon
    tony, Dec 10th, 2007 @ 6:17pm

    WE WIN!??

    reply to this | link to this | view in thread ]

  7. identicon
    matt, Dec 10th, 2007 @ 6:19pm

    umm lets get the truth about imeem

    haven't you guys looked at imeem or did you fail to realize it is RIAA owned and was part of the reason why mediasentry was so crucified for. Imeem may, at any time, just "magically cancel" and sue everyone who uses it. So I would not touch this site with a 30 million foot pole.

    Mediasentry emails showed they were using Imeem among other websites to grab IPs to sue. Not that they've sued anyone other than kazaa folks, but obviously they aren't done yet.

    reply to this | link to this | view in thread ]

  8. identicon
    tom reeves, Dec 10th, 2007 @ 7:33pm

    IMEEM, Maybe It's Legal Now

    Thanks for post this comment. I linked to it on my blog write up on IMEEM. How nice of the labels to halt the withholding of approval .. I mean .. monetizing the value of the copyright. I'm sure that they will pass through a fair, and material percentage of this revenue to the artists. Just like they do with ringtones. Right?

    reply to this | link to this | view in thread ]

  9. identicon
    Anonymous Coward, Dec 10th, 2007 @ 11:39pm

    Re: What The Music Business Wants

    uhhhh radio stations do that already.... what rock have you been living under? I don't know about you but my FM radio isn't coin-op.....

    reply to this | link to this | view in thread ]

  10. identicon
    Anonymous Coward, Dec 11th, 2007 @ 1:46am

    Re: Re: What The Music Business Wants

    shhhhhhhhhhh dont put ideas in their heads they are crazy enough to try it.

    reply to this | link to this | view in thread ]

  11. identicon
    Clair, Dec 11th, 2007 @ 9:39am

    Maybe they've been hiding under a rock?

    And they still haven't got a clue how things are like these days because of the internet. I think that they don't realize that there are other ways for the music industry to not be harmed by the sites like Imeem, etc.

    It certainly doesn't hurt the artists' popularity.

    reply to this | link to this | view in thread ]

  12. identicon
    Khidr, Dec 11th, 2007 @ 10:40am

    No download button -

    That's actually a pretty big deal, and probably goes to the unauthorized copying of copyrighted material. It's not expressly laid out in the Terms of Service on the site, but this is much more like custom slacker stations, or the free parts of rhapsody / etc... the whole idea is that you're stuck on the site, so it's a great place to sample music before you buy it.

    And Imeem does have a download button, which will take you to your choice of itunes or, so clearly they're not intending for you to circumvent their embedding by grabbing the mp3s out of the flash files.

    Otherwise, I definitely agree with your article, this is a step in the right direction. The prospect of Google paying content owners to free up their users is looking pretty promising too.

    reply to this | link to this | view in thread ]

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Insider Shop - Show Your Support!

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.