The Importance Of The Social Experience At Movies

from the it's-a-big-deal dept

For years, as the MPAA complained about the so-called "threat" of the internet, we've tried to point out that the movie business shouldn't have much to worry about, if they stopped thinking that movies were all about the content. The truth is that movies have always been about the social experience of "going out" to the movies and having a good time. Just as people still go out to eat at restaurants even though they can eat for much less at home, people will always go out to the movies if the experience is enjoyable. Unfortunately, the studios and the theater owners (for the most part) still don't get this and seem to have gone out of their way to make the experience considerably worse over time. A new study, though, is highlighting the importance of the social experience in determining how a movie is received. Pointed out by Slashdot, the study found that the presence of other people around enhances the movie-watching experience. It turns out that, with people around, the overall experience is shared and spread across the crowd, leading to greater enjoyment. Hopefully, it's research like this that will lead the studios and theater owners to stop worrying about things like piracy or even simultaneous DVD releases and realize that if they build a better experience people will always want to go out to the movies.

Filed Under: movies, social experience

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  1. icon
    TX CHL Instructor (profile), 11 Dec 2007 @ 4:14am

    The social experience...

    The social experience that I have had in my last (not recent) trip to a theater included:

    1) Sticky floors
    2) Cellphone users
    3) People chatting
    4) Sound system with way too much bass
    5) Long lines at the overpriced concessions
    6) Sitting through 10 minutes of commercials

    None of which I have to endure at home with my DVR or my VHS (yes, it still works, and I can still rent them). I prefer VHS over DVD because nobody has figured out how to prevent me from skipping the commercials (and hence, they tend to be fewer and shorter).

    If I miss something in the action or dialog, I can go back and look/listen again.

    And at home, I can have the social experience of sitting with my wife's feet in my lap, rubbing on them :). Or I can pause the movie while I enjoy an even more intense social experience...
    Legal Requirements for TX CHL

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