The Importance Of The Social Experience At Movies

from the it's-a-big-deal dept

For years, as the MPAA complained about the so-called "threat" of the internet, we've tried to point out that the movie business shouldn't have much to worry about, if they stopped thinking that movies were all about the content. The truth is that movies have always been about the social experience of "going out" to the movies and having a good time. Just as people still go out to eat at restaurants even though they can eat for much less at home, people will always go out to the movies if the experience is enjoyable. Unfortunately, the studios and the theater owners (for the most part) still don't get this and seem to have gone out of their way to make the experience considerably worse over time. A new study, though, is highlighting the importance of the social experience in determining how a movie is received. Pointed out by Slashdot, the study found that the presence of other people around enhances the movie-watching experience. It turns out that, with people around, the overall experience is shared and spread across the crowd, leading to greater enjoyment. Hopefully, it's research like this that will lead the studios and theater owners to stop worrying about things like piracy or even simultaneous DVD releases and realize that if they build a better experience people will always want to go out to the movies.

Filed Under: movies, social experience


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  1. identicon
    John Winston, 11 Dec 2007 @ 1:48am

    Re: Fuck Movie Theaters

    If you cannot hold your pee after drinking a "$9.75 16oz watered down medium coke" you purchased only an hour earlier, you might want to seek some medical help.

    You also sound like someone who complains a lot and doesn't really do anything to help create a solution - or if that, even wants a solution - you sound like you enjoy complaining.

    I am sorry that your personal movie-going experiences have been gawd-awful - but I am glad that I had never been in the same theater as you, as you might be "the one" complaining on and on all through the entire movie.

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