The Importance Of The Social Experience At Movies

from the it's-a-big-deal dept

For years, as the MPAA complained about the so-called "threat" of the internet, we've tried to point out that the movie business shouldn't have much to worry about, if they stopped thinking that movies were all about the content. The truth is that movies have always been about the social experience of "going out" to the movies and having a good time. Just as people still go out to eat at restaurants even though they can eat for much less at home, people will always go out to the movies if the experience is enjoyable. Unfortunately, the studios and the theater owners (for the most part) still don't get this and seem to have gone out of their way to make the experience considerably worse over time. A new study, though, is highlighting the importance of the social experience in determining how a movie is received. Pointed out by Slashdot, the study found that the presence of other people around enhances the movie-watching experience. It turns out that, with people around, the overall experience is shared and spread across the crowd, leading to greater enjoyment. Hopefully, it's research like this that will lead the studios and theater owners to stop worrying about things like piracy or even simultaneous DVD releases and realize that if they build a better experience people will always want to go out to the movies.

Filed Under: movies, social experience


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  1. identicon
    Overcast, 11 Dec 2007 @ 6:59am

    Give me a break, whine, cry, grovel... that's all the entertainment industry does.

    The social experience that I have had in my last (not recent) trip to a theater included:

    1) Sticky floors
    2) Cellphone users
    3) People chatting
    4) Sound system with way too much bass
    5) Long lines at the overpriced concessions
    6) Sitting through 10 minutes of commercials


    Yeah, couldn't agree more... 5 bucks for a coke? 5 bucks for a small popcorn? Heck, 80% of the last customer's is still on the floor anyway.

    I wouldn't mind the concession costs so much - if the place was clean.

    And yeah, the other people are annoying. Not to mention, I'm an evil smoker and mostly - just don't feel like sitting in one place that long without a smoke.

    I'm like 50 times more comfortable at home. It's cleaner, the snacks are cheaper.

    So MPAA *BUZZZ* Wrong!!!

    If *anything* is doing away with interest in Theaters, it's not 'bootleg' crap on the web - LOL, give me a break...

    It's HIGH quality TV's, Audio Systems, and the like in Homes. Big screen TV's with more clarity than the silver screen, audio systems that aren't annoying.

    The MPAA screams about this - and pushes Blue-Ray, etc - what do you think higher quality movies at home will do to Cinema? Take a guess....

    Let's get a big HD TV, a new HD DVD player, and a Bose surround sound system. Hmm, so the experience is better at the Cinema in which way again?

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