The Importance Of The Social Experience At Movies

from the it's-a-big-deal dept

For years, as the MPAA complained about the so-called "threat" of the internet, we've tried to point out that the movie business shouldn't have much to worry about, if they stopped thinking that movies were all about the content. The truth is that movies have always been about the social experience of "going out" to the movies and having a good time. Just as people still go out to eat at restaurants even though they can eat for much less at home, people will always go out to the movies if the experience is enjoyable. Unfortunately, the studios and the theater owners (for the most part) still don't get this and seem to have gone out of their way to make the experience considerably worse over time. A new study, though, is highlighting the importance of the social experience in determining how a movie is received. Pointed out by Slashdot, the study found that the presence of other people around enhances the movie-watching experience. It turns out that, with people around, the overall experience is shared and spread across the crowd, leading to greater enjoyment. Hopefully, it's research like this that will lead the studios and theater owners to stop worrying about things like piracy or even simultaneous DVD releases and realize that if they build a better experience people will always want to go out to the movies.

Filed Under: movies, social experience

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  1. identicon
    David Whitten, 11 Dec 2007 @ 6:17am

    Re: Fuck Movie Theaters

    Oh, you really sound like an anarchist. I do agree with you on the current lack of quality from Hollywood; however, the experience of seeing a "good movie" inside a 70 mm theater is a great experience. Too often, sound & special effects attempt to mask the poorly-written and poorly-acted movies from Butt Town and the surrounding area. I am fortunate enough to have a movie theater in my living area which: a) shows classic movies on an original square-shaped screen; b) uses the original projectors with metal surrounding the device to insure that fires remain in check; c) boasts of Bonnie and Clyde being occasional customers; & d) charges $2.00 per classic movie. I hated Casablanca until I watched it on this old-styled screen. So, I don't know where in the fuck you reside, but I feel sorry for you with you cracker box movie houses. In Texas, some things are beyond time and space. We did not all vote for that fucking George W. Bush.

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