Anime Exec Responds To Fansubber Complaints

from the talking-to-your-fans,-what-a-concept dept

You may recall that we recently had a post about executives in the anime industry blaming fansubs for ruining the business (even as we'd also heard others report that it was the interest from fansubs that had created the US market in the first place. The post was based on an editorial piece written by someone within the fansubber community, basically saying that the blame was misplaced and the real problem was that the anime industry wasn't giving fans what they wanted. This is a familiar refrain, of course, heard from fans and customers across the entertainment industry. However, normally, the big copyright firms respond either by ignoring the complaints of fans, or brushing them all off as "pirates." Apparently, that's not true with everyone in the anime industry. Petréa Mitchell writes in to point out that the president of one US anime distributor, Bandai Visual USA, has responded to the complaints on his own blog. He basically says that the company recognizes the complaints and has been thinking about solutions (including simultaneous release of titles in both the US and Japan, rather than waiting a while for the US release). He also notes that they're trying to decrease their prices, but Mitchell notes that Bandai's prices seem quite high, even compared to it competitors. Still, considering that most industry execs seem to completely ignore fan complaints, it's nice to see one (even if in a much smaller industry) take notice and respond.

Filed Under: anime, economics
Companies: bandai

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  1. identicon
    ScaryFast, 11 Dec 2007 @ 6:38pm

    These subbing groups are so fast that they often easily sub new shows and release them online the same day they air in Japan. Now, if Bandai could come up with an agreement with Japanese studios to let them air shows right away, and then hired those fansub groups, they could have them subbed and playing on the Bandai Anime Network within days of release.

    Of course, some might argue that it would cut into DVD sales down the road, but I don't buy it. Tons of people buy North American TV series on DVD now, and if the prices for these Anime dvd's weren't stupid they would sell a lot more of them as well.

    Hollywood writers are on strike right now because everyone is making money off of DVD sales of TV series except them, so it's obviously doing better than everyone expected.

    Also, some people prefer Dubbed anime, so they could release subbed anime on the Bandai Anime Network and take their time doing dubs and cleaning up the subs for the DVD release. An Anime DVD release with good subs AND dubs? that would be amazing.

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