How Not To Improve Your Reputation: Sue A Site That Has A Negative Review Of Your Firm
from the streisand-effect-at-work dept
In at least one case, it appears that the reaction is to reach for the lawyers. As VentureBeat notes, Hercules Technology Growth Capital, which is actually a pretty large venture debt firm (more than venture capital), has sent a cease and desist letter to theFunded after a negative review of Hercules appeared on the site. This seems like a bad idea for a huge number of reasons -- all of which Hercules and its lawyers probably should have realized before sending the C&D. First off, as it seems we have to repeat almost weekly around here, section 230 of the Communications Decency Act very, very clearly states that a site is not liable for content its users post, and any law firm should know that. Second, and more importantly, as you would expect, the Streisand Effect kicks in. Prior to this, not a whole lot of people would see the review of Hercules. Now, however, many, many, many more entrepreneurs will not only see and remember the negative review, they'll see how Hercules responded to it, which may be even more damaging to the firm's reputation.