Wal-Mart Can't Decide If The Web Is A Lawsuit Target Or A Marketing Opportunity

from the thanksgiving-tradition dept

This is becoming something of an annual ritual. Every year, websites obtain leaked copies of retail stores' day-after-thanksgiving sales circulators and post the prices. Every year, retail stores sue those websites claiming they're guilty of copyright infringement. And every year, Techdirt points out that prices are facts, and facts can't be copyrighted. The New York Times had a good write-up of the controversy. The offenders this year are Wal-Mart and Macy's both of whom have sent threatening letters to a site called BFAds warning them not to post information from their ads. The Times story has a couple of interesting tidbits. When confronted by the reporter, Wal-Mart couldn't provide a specific explanation of what was illegal about posting prices. We also learn that at the same time Wal-Mart is sending BFAds threatening letters, it's perfectly willing to send them money as part of its "affiliates program." You would think that the operators of BFAds would take a stand and refuse to do business with them until they retract their lawsuit threat. Meanwhile, a story in USA Today suggests that Wal-Mart might be realizing that the web is an important part of its marketing strategy and not just a place to send cease-and-desist letters. They've started offering special online sale prices for Black Friday, and they offer free shipping to customers who choose to have the purchases sent to their local Wal-Mart store. Maybe next year Wal-Mart should spend less time looking for people to sue and more time looking for ways to attract customers online.

Filed Under: black friday, thanksgiving
Companies: wal-mart


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  1. identicon
    Mooch, 21 Nov 2007 @ 12:24pm

    Please be careful dismounting from your high horse

    Exactly how does one story have anything to do with the other story? Based on what I read, WalMart isn't suing "The Web". They are sending cease and desists to BFads (which, btw isnt really the same as suing...but I'm sure your knew that). Looking through the BFads site I find that the links for the pictures of the product appear to be scanned in, possibly from the walmart circular. If that is the case then there is a possible copyright infringement. So whats the point, Tim?

    Hey something else I just noticed. What the heck do either of these stories have to do with Tech?

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