by Mike Masnick
Wed, Nov 7th 2007 7:35am
Over the summer, there was some press coverage over the news that the CEO of Whole Foods had, for years, been posting to Yahoo message boards about his company under a fake name. It doesn't look like he did anything illegal, but it was certainly questionable from an ethical standpoint. Whole Foods' board has now responded by changing the company's "code of conduct" to ban execs from posting to non-company-sponsored web forums about company related news. In other words, the board felt the need to basically put what should be common sense into its code of conduct. Of course, the easy retort is that it clearly wasn't common sense to the CEO who engaged in it, but one would think with the ongoing SEC investigation he'd now be pretty aware of this fact, and changing the company's code of conduct is unlikely to have much of an impact.
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