The New York Times Finally Gets The Web

from the it's-about-time dept

Techdirt has beat up on the New York Times a lot over the years for its bone-headed use of the web. For years, it treated the website as an afterthought, serving up warmed-over versions of its print coverage and charging for the privilege. As we pointed out repeatedly, the web is different from older media. Success online requires that you be part of the conversation. Users expect a faster-paced, more connected experience from a website than you get from a newspaper. But in the last six months or so, the Times has made a series of decisions that suggests they're finally starting to understand that the web is its own medium with its own unique rules. They've dropped their paywall, launched a ton of great blogs, produced podcasts and videos, and added new personalization features. This summer, they unveiled Open, a blog by and for geeks about the use of open source technologies at the Times. And now they've launched Blogrunner, a news aggregator they snapped up last year and are integrated in various places around the site, starting with the technology section. Integrating links to other sites into their subject-specific pages makes it more likely that people will make that page their starting point for information on that subject. None of these developments are that Earthshaking by themselves, but when you add them all up it starts to look like the Grey Lady is finally taking the web seriously. Now if we can just get them to give us full-text RSS feeds of their blogs!

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  1. identicon
    Steve R., 4 Nov 2007 @ 1:46pm

    There May be Hope for the Times

    I have been highly critical of the Times. It appeared to me that all they would do is repackage pro-content producer press releases as so-called news. No investigative or analytical reporting. It was especially bad when the Sony rootkit debacle broke. The Times basically ignored this whole story. The few articles they did publish were sympathetic articles on necessity of the music industry to combat piracy. The fact that the Sony was trespassing onto your computer to turn it into a "zombie" was ignored.

    For a left wing newspaper, this would appear to be schizophrenic behavior. But as the producer of content, I could see why they would want to "protect" the value of their content. I guess the obvious conclusion, the newspaper's left wing bias is only skin deep. When it comes to money, they are or were as right wing as you could get.

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