Nissan Builds Internal MySpace While Sun Builds Internal Second Life

from the social-media-inside-the-enterprise dept

There's been a lot of talk over the last couple years about "enterprise 2.0" efforts to bring the types of applications in the "web 2.0" world into the enterprise. How successful those efforts have been is still an open question -- but companies keep on looking for such solutions to improve internal communications. Two stories today suggest exactly how that's happening. Business Week has a story about how Nissan is trying to build an internal "MySpace" to get employees more connected with each other and make the flow of information and the sharing of ideas more useful. Meanwhile, Sun, who has been trying to push more workers to telecommute for years, is now trying to build its own Second Life-type virtual world for employees from around the world to interact as if they were in an office together. While it's worth noting both of these experiments as clearly taking a consumer internet service and moving it into the enterprise, there's still a huge question of how useful either service will be. They both make nice stories for the press, but that doesn't mean either will get enough adoption to really be useful. Lots of companies have had internal intranet-type collaboration services in the past that don't get any use. Repainting the same thing with the broad 2.0 brush won't automatically make them useful.

Filed Under: social media, social networking
Companies: myspace, nissan, second life, sun


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  1. identicon
    Jeff, 2 Nov 2007 @ 6:13am

    I wish my job was more like this

    We were just told in our staff meeting this week that we have run out of office space and that everyone should start looking around to find areas that we could fit more people in.

    I'm thinking, what the f? How about letting us work from home?

    I work in a city government I.T. department run by people who think the Web is still some sort of fad and that mainframes still rule the world.

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