Nissan Builds Internal MySpace While Sun Builds Internal Second Life

from the social-media-inside-the-enterprise dept

There's been a lot of talk over the last couple years about "enterprise 2.0" efforts to bring the types of applications in the "web 2.0" world into the enterprise. How successful those efforts have been is still an open question -- but companies keep on looking for such solutions to improve internal communications. Two stories today suggest exactly how that's happening. Business Week has a story about how Nissan is trying to build an internal "MySpace" to get employees more connected with each other and make the flow of information and the sharing of ideas more useful. Meanwhile, Sun, who has been trying to push more workers to telecommute for years, is now trying to build its own Second Life-type virtual world for employees from around the world to interact as if they were in an office together. While it's worth noting both of these experiments as clearly taking a consumer internet service and moving it into the enterprise, there's still a huge question of how useful either service will be. They both make nice stories for the press, but that doesn't mean either will get enough adoption to really be useful. Lots of companies have had internal intranet-type collaboration services in the past that don't get any use. Repainting the same thing with the broad 2.0 brush won't automatically make them useful.

Filed Under: social media, social networking
Companies: myspace, nissan, second life, sun

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  1. identicon
    A. Nonymous, 2 Nov 2007 @ 12:36am


    I've worked as a contractor for several large national and multi-national corporations, and from what I've seen, the main reason intranet services don't get much use is because of intimidating and unfamiliar UIs. Unless the employees are required and/or trained to use the software, they usually ignore it; it's just too much of a nuisance to learn. If companies start moving toward more-familiar interfaces (something resembling MySpace, for example), I'd expect employees to be more comfortable using them.

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