Nissan Builds Internal MySpace While Sun Builds Internal Second Life

from the social-media-inside-the-enterprise dept

There's been a lot of talk over the last couple years about "enterprise 2.0" efforts to bring the types of applications in the "web 2.0" world into the enterprise. How successful those efforts have been is still an open question -- but companies keep on looking for such solutions to improve internal communications. Two stories today suggest exactly how that's happening. Business Week has a story about how Nissan is trying to build an internal "MySpace" to get employees more connected with each other and make the flow of information and the sharing of ideas more useful. Meanwhile, Sun, who has been trying to push more workers to telecommute for years, is now trying to build its own Second Life-type virtual world for employees from around the world to interact as if they were in an office together. While it's worth noting both of these experiments as clearly taking a consumer internet service and moving it into the enterprise, there's still a huge question of how useful either service will be. They both make nice stories for the press, but that doesn't mean either will get enough adoption to really be useful. Lots of companies have had internal intranet-type collaboration services in the past that don't get any use. Repainting the same thing with the broad 2.0 brush won't automatically make them useful.

Reader Comments (rss)

(Flattened / Threaded)

  1. identicon
    TriZz, Nov 1st, 2007 @ 8:48pm

    Myspace - Second Life @ Work

    If they did this in my office, I'd be pissed but happy at the same time. I'm the IT guy, so I'd have to support it. Also, I could talk to the people I waste my time with in the office - it'd just save me a trip to the 'water cooler'.

    reply to this | link to this | view in thread ]

  2. You never know

    What could it hurt to try? Maybe the time was not right back in the internal intranet days. Attitudes change over time.

    Nissan and Sun must have done some research with their employees before announcing and trying this experiment.

    I don't think "taking a consumer Internet service and moving it to the enterprise" is a problem.

    I predict the time is right and they both will find this experiment a success.

    reply to this | link to this | view in thread ]

  3. identicon
    Mike B, Nov 1st, 2007 @ 10:25pm


    I'm still fighting with my company to even let me get an internal site built to put forms and troubleshooting docs up. Good luck to these guys, but I wouldn't hold my breath that they'll last.

    reply to this | link to this | view in thread ]

  4. identicon
    A. Nonymous, Nov 2nd, 2007 @ 12:36am


    I've worked as a contractor for several large national and multi-national corporations, and from what I've seen, the main reason intranet services don't get much use is because of intimidating and unfamiliar UIs. Unless the employees are required and/or trained to use the software, they usually ignore it; it's just too much of a nuisance to learn. If companies start moving toward more-familiar interfaces (something resembling MySpace, for example), I'd expect employees to be more comfortable using them.

    reply to this | link to this | view in thread ]

  5. identicon
    Trevlac, Nov 2nd, 2007 @ 2:51am

    Re: You never know

    "Nissan and Sun must have done some research with their employees before announcing and trying this experiment."

    No see that's where you're wrong. Companies do this sort of thing all the time without employee consent. And also working for a company that "attempts" to find out, I know that it's in a vague, roundabout way where you have no idea what they're really asking or asserting of you.

    reply to this | link to this | view in thread ]

  6. identicon
    Jeff, Nov 2nd, 2007 @ 6:13am

    I wish my job was more like this

    We were just told in our staff meeting this week that we have run out of office space and that everyone should start looking around to find areas that we could fit more people in.

    I'm thinking, what the f? How about letting us work from home?

    I work in a city government I.T. department run by people who think the Web is still some sort of fad and that mainframes still rule the world.

    reply to this | link to this | view in thread ]

  7. identicon
    Anonymous Coward, Nov 2nd, 2007 @ 9:55am

    Question is, will Sun employees be too busy cybering to really bother doing anything after their "Second Life", if you will, is complete?

    reply to this | link to this | view in thread ]

  8. identicon
    Anonymous Coward, Nov 2nd, 2007 @ 10:11am

    A large consumer goods manufacture has an internal copy of second live that they use for testing purposes.

    reply to this | link to this | view in thread ]

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