Frienemies? Now Verizon Wireless And Google Will Work Together?

from the funny-what-a-little-competition-will-do dept

There's lots of talk in the news today saying that Google is pretty close on a deal to have Verizon Wireless be the first to offer Google's new wireless bundle of software that many people are referring to as the "GPhone" (which still hasn't officially been announced). This might seem like an odd pairing to some. After all, it seems like the two companies are pretty vehement in disagreeing on some key telecom issues concerning things like 700 MHz spectrum and network neutrality. Besides, Verizon Wireless is infamous for being the US carrier most focused on walled gardens, while a big part of the supposed point of the GPhone is to force more openness into the wireless arena. So why the pairing? It's actually fairly simple. Blame Apple. Verizon Wireless famously turned down the chance to be Apple's partner for the iPhone, claiming that Apple had too many strict rules to make it worthwhile. So how do you fight back against the juggernaut of the iPhone? Yup, with the GPhone. It's got nothing to do with openness, the features the Gphone provides or any of the other disputes. It's all about Google's brand and the fact that it's, perhaps, the one brand on a phone that will attract enough attention to (maybe) come close to the hype surrounding the iPhone.

Filed Under: competition, gphone
Companies: apple, at&t, google, verizon wireless

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  1. identicon
    IronChef, 31 Oct 2007 @ 7:37pm

    24 hours after and T-Mobile already lost exclusivi

    This is odd. I'm going off of 3rd party info here, but Robert Dotson at T-Mobile USA always said that the next advance in wireless communications will be on the hardware side, yet his team passed on the RockR.

    They didn't keep in touch with Apple, after they said "Next time we're going to make the hardware ourselves"

    Which led to the iPhone.

    Now he can't get his hands around exclusivity for the GPhone? Yesterday's WSJ article said that T-Mobile USA would be the provider of the GPhone stateside. What happened?

    It really sounds like he needs to flatten his organization and have better communication to what really matters.

    He should know by now that exclusivity matters. After all, He got the Sidekick. Differentiating strategy matters.

    I guess I have to give kudos to Verizon for their quick thinking, making it happen.

    I still think that John Stanton should pull his old team together again and build the beachfront 700MHz network. After all, the last sentences in the link provided below say that:

    "It's no exaggeration to call John Stanton one of the great entrepreneurs of the American wireless industry," said Murray. "If you take his career and all the companies he's worked for, I don't think anyone has had a greater impact. Certainly that may be heresy in Seattle, but John Stanton's impact on McCaw Cellular and the industry is as great as Craig (McCaw)."

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