Frienemies? Now Verizon Wireless And Google Will Work Together?

from the funny-what-a-little-competition-will-do dept

There's lots of talk in the news today saying that Google is pretty close on a deal to have Verizon Wireless be the first to offer Google's new wireless bundle of software that many people are referring to as the "GPhone" (which still hasn't officially been announced). This might seem like an odd pairing to some. After all, it seems like the two companies are pretty vehement in disagreeing on some key telecom issues concerning things like 700 MHz spectrum and network neutrality. Besides, Verizon Wireless is infamous for being the US carrier most focused on walled gardens, while a big part of the supposed point of the GPhone is to force more openness into the wireless arena. So why the pairing? It's actually fairly simple. Blame Apple. Verizon Wireless famously turned down the chance to be Apple's partner for the iPhone, claiming that Apple had too many strict rules to make it worthwhile. So how do you fight back against the juggernaut of the iPhone? Yup, with the GPhone. It's got nothing to do with openness, the features the Gphone provides or any of the other disputes. It's all about Google's brand and the fact that it's, perhaps, the one brand on a phone that will attract enough attention to (maybe) come close to the hype surrounding the iPhone.

Filed Under: competition, gphone
Companies: apple, at&t, google, verizon wireless


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  1. icon
    JS Beckerist (profile), 1 Nov 2007 @ 5:12am

    NICE

    I am already on a month-to-month with Verizon as my contract ended a few months ago. If they release a phone that's not eye-gouging expensive, I'm all for it. I use more Google websites than any other network. Gmail especially is my primary means of email, my homepage and RSS reader is iGoogle and my .com's are all hosted on google space! The only thing I'd be worried about is having to change my plan to account for the new data usage. Again, I hope they keep it inexpensive.

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