Too Much Free Time

by Mike Masnick


Filed Under:
opt-in, opt-out



Time To Do Away With Sleazy Checkbox Opt-Outs

from the give-people-a-little-credit dept

We've all seen the practice of somewhat sleazy "opt-out" offerings on things. You sign up to buy something at an e-commerce site and you have to uncheck a box or you'll get bombarded by promotional emails for the rest of your life. However, Jeremy Wagstaff is pointing out one that's even more questionable. Apparently, on a Lenovo page for journalists, it includes two confusing checkboxes. The first says: "Please use e-mail to send me information about other offerings." The second says: "Please do not use this data to send me information about other offerings." They're checkboxes (not radio buttons), meaning that you can check none, one, the other or both... which raises some interesting questions. What happens if you check none or if you check both?

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  1. icon
    Sceptical Cynic (profile), 30 Oct 2007 @ 8:24pm

    They only do it because...

    it works. Same reason spam is sent. If you send 100 Million spam and just .1% buy and it costs you .0001 cents per spam then you do the math.

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