Deja Vu, Webshots Gets Sold.. Again and Again and Again...
from the hot-potato dept
When CNET purchased Webshots in 2004, it was quietly one of the most trafficked photo-sharing sites on the web. However, momentum and buzz was all around media-darling Flickr and uber-popular MySpace tools like Photobucket, which, according to Alexa, both gained on and then passed Webshots in traffic. Webshots tried to turn the tide by jumping on the video bandwagon, adding social networking features, and launching a photobucket-like blind hosting service, but to not much avail. True, Comscore reports that Webshots is growing again this year while Alexa reports no such growth, but at least the two measures agree on the fact that Webshots growth and audience both pale in comparison with its competitors.
The bigger question remains though -- what is the new owner of Webshots, American Greetings, going to do with the site? American Greetings has made a few web acquisitions in the past, and now owns eGreetings and former #1 traffic king, Blue Mountain Greetings. However, both of those sites are greetings sites, which made perfect sense for them. If this isn't the right place for Webshots, will we yet see another sale for Webshots next year?