by Mike Masnick
Wed, Oct 24th 2007 5:51pm
Back in early 2006, we first heard about Seriosity, a company that was trying to take the ideas in video games and apply them to enterprise software. It's the type of story that is intriguing... but is it actually working? It's hard to tell, but so far there isn't much evidence. The company keeps getting press, but there never seem to be any success stories -- just a focus on the concept and what a great idea it is. About the only thing that's come out of it so far is a silly idea to add fake currency to email that doesn't make much sense once you think it through. The NY Times wrote an article about them earlier this year as well, and after reading it, all you could think was that their ideas for making enterprise software fun... didn't sound particularly fun. Now the BBC is taking its shot at as well, with yet another article, again predicting that this could be a big business. Could be... yes. But, is it? So far, it doesn't seem like there's much traction as none of the articles seem to have much to go on. It seems like it's a good story for the press to write about, but most companies are much more concerned with overall productivity than making work seem "fun." If they're going to convince companies to sign up, there needs to be a bit more substance behind what the company seems to be pitching.
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