Perhaps no company has had more of a love-hate affair with YouTube than NBC. On practically a weekly basis over the past year or so it seems like NBC's official position on YouTube switches back and forth
. First, they hated YouTube because the SNL Andy Samberg video "Lazy Sunday" was widely available on it, requiring NBC's lawyers to demand it get taken down
. This seemed odd to us, as it was a great promotional vehicle for Saturday Night Live. And, in fact, for a little while, it seemed that NBC agreed, as they set up an official NBC channel on YouTube where they released lots of content, including newer Samberg videos. NBC execs started to talk about how great
YouTube was for promotional purposes and some even hoped that NBC would put more
content on YouTube. Of course, then Jeff Zucker took over, and one of his first public statements involved slamming YouTube
even as his executives were talking about how useful a tool it was. NBC soon filed an amicus brief against YouTube
in a lawsuit against the company and, more recently, have been speaking out against the company. Perhaps this isn't too surprising, as the company has teamed up with News Corp in a weak attempt
to create its own online video property.
So, with that flip-flopping in mind, it should come as little surprise that NBC has now completely shut down its official channel on YouTube
according to Valleywag. This is pretty weak, though, as many people who enjoyed
getting NBC content that way now have had that rug pulled out from under them. NBC still seems to be under the entirely wrong belief that people will come to them. People want to get content however it's convenient. That means offering it in a variety of places and a variety of formats so that people are more likely to view the content. Taking away options doesn't help things, it just pisses off more fans.