NBC's Love/Hate Affair With YouTube Firmly In The Hate Position

from the bye-bye-youtube dept

Perhaps no company has had more of a love-hate affair with YouTube than NBC. On practically a weekly basis over the past year or so it seems like NBC's official position on YouTube switches back and forth. First, they hated YouTube because the SNL Andy Samberg video "Lazy Sunday" was widely available on it, requiring NBC's lawyers to demand it get taken down. This seemed odd to us, as it was a great promotional vehicle for Saturday Night Live. And, in fact, for a little while, it seemed that NBC agreed, as they set up an official NBC channel on YouTube where they released lots of content, including newer Samberg videos. NBC execs started to talk about how great YouTube was for promotional purposes and some even hoped that NBC would put more content on YouTube. Of course, then Jeff Zucker took over, and one of his first public statements involved slamming YouTube even as his executives were talking about how useful a tool it was. NBC soon filed an amicus brief against YouTube in a lawsuit against the company and, more recently, have been speaking out against the company. Perhaps this isn't too surprising, as the company has teamed up with News Corp in a weak attempt to create its own online video property.

So, with that flip-flopping in mind, it should come as little surprise that NBC has now completely shut down its official channel on YouTube according to Valleywag. This is pretty weak, though, as many people who enjoyed getting NBC content that way now have had that rug pulled out from under them. NBC still seems to be under the entirely wrong belief that people will come to them. People want to get content however it's convenient. That means offering it in a variety of places and a variety of formats so that people are more likely to view the content. Taking away options doesn't help things, it just pisses off more fans.
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Filed Under: tv, videos, youtube
Companies: google, nbc


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  1. identicon
    Anonymous Coward, 22 Oct 2007 @ 4:53pm

    CBS has an online site to view shows, its like www.cbs.com/intertube or something like that. CBS seems to be fairly net friendly, but the player they use sucks. They do some tv shows for their interent site only as well. The net only stuff isn't the greatest things since sliced bread, but its nice to see a company at least experimenting with it.

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