by Mike Masnick
Tue, Oct 16th 2007 10:06am
The movie industry always wants to blame someone else when something goes wrong with ticket sales -- and it almost always seems technology focused. There is, of course, the ever popular technique of blaming bittorrent, despite the fact that the most popular movies for download do quite well at the box office. A few years ago, we heard that the industry was blaming text messaging, as apparently kids would SMS their friends to let them know that a movie sucked. Again, there was no proof of this -- but the industry insiders insisted it must be true. Over the summer, the industry had little to blame (though, they tried to pin some blame on camcording) since it actually had a record setting summer at the box office. Yet, now that we're into October, there's been a dip and the blame pointing fingers come out quick. What's the problem? Apparently it's Microsoft. You see, Halo 3 recently came out, bringing in more money on opening day than any movie ever. That news seems to have gotten the attention of some movie studio folks who are now grousing that Halo 3 is to blame for poor box office performance this past weekend (found via The Raw Feed). While there appear to be at least a few sane insiders who point out that a much bigger culprit could be the fact that the movies that came out last weekend just weren't very good, others are sticking by their story that movie watchers were staying home to play Halo 3. It's a good thing felony interference of a business model isn't a crime, or the studios would probably be suing Microsoft. Actually, I probably shouldn't give them any ideas...
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