YouTube Announces Tool For Angry Copyright Holders

from the the-latest-magic-bullet dept

After many many months of saying the company was "working on it," Google has finally released the details of its tool to help angry copyright holders deal with their content being shared on YouTube. The tool doesn't sound all that surprising. Basically, the company tried to build its own version of Audible Magic's famed "magic bullet" approach to stopping unauthorized sharing. Of course, Audible Magic's solution has run into problems when people realized it doesn't work very well, and you have to wonder how well Google's homebrewed solution will work as well. It's not an easy problem to solve, and going back to the original Napster (which tried to add its own similar filter), people quickly find ways around the filters. There are two noteworthy things in the Google announcement. First, it requires copyright holders to upload their own copies so that Google can match them to the content on the site, and it offers the copyright holder a variety of options beyond just "block any copies." That's where it gets a little interesting. Copyright holders can also choose to leave the content up, but place ads on it, with a split of the ad revenue going back to the copyright holder. In other words, Google is at least encouraging copyright holders to consider that simply taking down the infringing content may not make as much sense as trying to make money off of it. Somehow, we doubt that too many copyright holders will sign up for this "leave it up, but with ads" program, but perhaps we'll be surprised.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: copyright, dmca, piracy, video
Companies: google, viacom, youtube


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    TriZz, 15 Oct 2007 @ 7:28pm

    as

    "make as much as sense as trying"

    That has as much 'as' as my sentence does.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.