by Mike Masnick
Wed, Oct 10th 2007 2:24pm
Apparently the maker of the famed Aeron chair, Herman Miller, has joined Second Life... and discovered that there were virtual Aeron chairs created by others. To its credit, the company didn't go sue crazy... yet. Instead, it offered those who had a "fake" a free trade-in program to get official virtual Aeron chairs (yes, official virtual chairs... what is this world coming to?). However, it has started sending cease-and-desist notes to the makers of the unofficial virtual Aeron chairs, which they note are "firm, but polite." The company claims that these virtual Aeron chairs violate both copyrights and trademarks, but it's an open question whether or not that's necessarily true. The trademark claims may be somewhat stronger, but there's a point at which you need to take a step back and simply ask what's the harm being done here? It's a virtual world. The fact that people are making fake Aeron chairs should simply be seen as flattery and a sign of just how iconic the chairs have become.
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